Much alike any other specific lifestyle, there are numerous priorities held dear by those that follow an organic diet. Some of the main reasons people choose an organic diet are the perceived health benefits in the form of reduced pesticide cosumption and increased nutrient density. A want for a generally 'cleaner' lifestyle increases in demand year on year as the toxic nature of the food we digest and products we lather on becomes more prevalent in the media and other outlets.

One of the main reasons a completely organic diet is unsustainable for the vast majority of Brits is due to the heavily inflated price of such goods. For example, with regard to organic foods, brands much pay a hefty yearly fee in order to maintain their organic accreditation, such costs including additional environmental criteria means more fees are passed on to the consumer.